MARKETING

Marketing focuses on meeting the needs and demands of product/service users. It is an essential function within every business. Some companies may not call what they do “marketing,” but all companies do marketing activities. Dashboards are very effective tools in displaying important information about the status of marketing programs.

Marketing activities include: market research, product development, sales, advertising, sales promotion and public relations.

Because these and other marketing activities are present in virtually every type of company, having accurate measures or metrics of their success is very important for a business owner and the manager who is in charge of the marketing activities.

Typical marketing data that a Dashboard Program could present include:

What type of marketing data for your business do you want to know?

In addition to displaying metrics about a specific company department or function, Dashboard Programs also can present data about the general operations of a company.

Key Performance Indicators (KPIs), such as the ones listed above, and the tables, charts and performance dials used to display the information, can be selected and customized for a specific business.

The picture above shows a marketing dashboard. Click on the image to view a functioning dashboard. See how different displays are highlighted and how previously gathered data can be displayed by passing your cursor over the various displays and clicking on specific areas.

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E-Mail: info@gsmdashboards.com